1B+
monthly active users of Google AI Mode worldwide
Reported one year after its U.S. launch.
Google · May 2026AI for eCommerce
They know what they need.Let them ask for it.
An AI chatbot for eCommerce that helps customers find the right product, understand their options, and feel ready to choose.
The way we shop is changing
More questions. A different kind of search.
People are bringing more of their needs into the search box. AI is giving them room to ask.
3×
the query length in AI Mode compared with traditional Search
Google’s analysis of AI Mode usage in the U.S.
Google · May 202639%
of surveyed U.S. consumers had used generative AI for online shopping
Adobe survey of 5,000 U.S. consumers, published March 2025.
Adobe · March 2025+693.4%
year-over-year growth in AI-referred traffic to U.S. retail sites
November–December 2025. Adobe notes that the user base remains modest.
Adobe Analytics · January 2026These figures describe search and shopping behavior across the market. They measure different audiences and periods, and are not results from Tofo AI stores.
From searching to asking
A good question deserves more than a results page.
A shopper can describe that in one sentence. Turning it into keywords, categories and filters takes more work. We believe the next shopping experience should meet people where they are: with a question, a little guidance, and a useful answer. Search and filters still have their place. Conversation gives customers another way forward.
“I need a bag for work that fits my laptop and still looks good at dinner.”
Work & dinnerLaptop spacePersonal style
Illustrative shopping question
A little help at the right moment
Good service starts before checkout.
Tofo AI’s Chat Agent uses your connected business knowledge to help shoppers move from a question to a clearer choice.
Find the right fit
“A carry-on bag for a three-day trip. Under $150?”
Start with what matters to them.
Tofo AI can use connected product information to help narrow choices around a customer’s needs. A follow-up question about size, budget or intended use can make the next suggestion more useful.
Make the choice clearer
“What’s the difference between these two?”
Give the details some meaning.
Help shoppers understand product differences using the information your business provides. Bring relevant details into the conversation so customers can decide what matters to them.
Answer the hesitation
“Can I return it if it isn’t right?”
Be there before the decision.
Make published shipping and returns information easier to find. Tofo AI can answer from your business knowledge and guide a customer to the right person when they need individual help.
Product details and supported actions depend on the information and integrations you connect. Explore the Chat Agent
Built around your business
Your knowledge. A more helpful store.
The care you put into your products should be part of the shopping experience, too.
Start with your website.
Create a demo from your store’s website and see how Tofo AI responds to the questions your customers ask.
Give it the right knowledge.
Connect the product information, buying guides and policies you want it to use. Review answers against your business’s actual details.
Make space for conversation.
Add the Chat Agent to your site. Keep learning from customer questions and improve the information behind the answers.
For a closer look
Build your understanding.
How AI agents help customers find products
Product discovery in the customer’s own words.
Read the guideAI product recommendations vs search
Where conversation fits alongside your existing store.
Read the guideFrom product questions to sales
Why a useful answer matters at the moment of choice.
Read the guidePersonal attention, at your scale
Let your next customer start with a question.
See what a conversation with your store could feel like.
Questions about AI for eCommerce
A few things worth knowing before you start.
What is an AI chatbot for eCommerce?
An AI chatbot for eCommerce is a conversational assistant that helps people shop on an online store. It can answer product questions, explain store policies and guide customers toward relevant products using the business information connected to it. Tofo AI brings this experience to your website through its Chat Agent.
How is conversational search different from filters and keyword search?
Keyword search finds matches for the terms a shopper enters. Filters narrow a catalog using predefined attributes. Conversational search lets a shopper describe a need, ask follow-up questions and refine the answer in context. It can work alongside search and filters, especially when someone knows what they want to achieve but not which product to choose.
Can Tofo AI recommend products from my store?
Yes. With your store and product information connected, Tofo AI can help customers narrow their options and present relevant product details. The recommendations and details available depend on the content and integrations you connect. Accurate, up-to-date product information gives the agent a better basis for helping shoppers.
Can it answer shipping and returns questions?
Tofo AI can answer questions using the shipping and returns policies you provide. Explaining a policy is different from taking action on an order: live tracking, order changes and refunds require the relevant connected systems and supported workflows. Check your setup before offering those actions to customers.
Will an AI chatbot increase my store’s conversion rate?
A useful answer can help a customer make a decision, but an AI chatbot does not guarantee a sales increase. Results depend on your products, traffic, information quality and implementation. Measure how customers use it, whether their questions are resolved, and how those conversations relate to purchases. The industry statistics on this page are not Tofo AI performance results.
Does adding a chatbot make my store appear in Google AI answers?
Adding a chatbot does not guarantee inclusion in Google AI Mode, AI Overviews or another AI service. Helping customers on your website and being discovered in external search are different jobs. Keep your product and policy pages accessible, useful and accurate; a chatbot can then help visitors understand that information once they arrive.
How do I get started with Tofo AI for my online store?
Start by creating a Chat Agent demo from your website. Review how it answers real shopping questions, connect the relevant business and product information, and check the responses before adding it to your site. You can explore the Chat Agent page or contact Tofo AI for help with your store’s requirements.